Here's what we've built so far and where it can go
Here's what's working, what's in progress, and what's on deck.
Every piece of copy runs through this loop. It keeps going until the score is high enough or it hits 3 rounds.
Same system under the hood, just different ways to talk to it depending on what you need.
This is the full-access version. You can tweak the pipeline, add new rules, build new features — whatever you want.
Best for: If you want to get under the hood
Just message it like you would a teammate. Send a brief, get copy back. All in Slack or Telegram.
Best for: Quick stuff, team use
The lid that changed everything just got an upgrade. MagFlip locks with a quarter turn and opens with one hand. No threading, no fumbling. 40oz of cold for 24+ hours.
Point-and-click interface with the full pipeline visible. This one's already built and running.
Best for: Anyone who doesn't want to touch a terminal
Depends on how much you want running all the time. All options let me remote in for updates.
Runs on your Mac. Fire it up when you need it, close it when you don't. Claude Code as a native terminal tool with full access to the file system and project codebase.
Cloud server (Hetzner, DigitalOcean) running 24/7. Hosts the web dashboard, bot integrations, and n8n automation workflows. Can be managed entirely remotely.
A dedicated Mac Mini or similar machine in your office. Combines the best of both: always-on availability with full local Claude Code power. Runs everything including the OpenClaw platform.
| Feature | MacBook | Cloud VPS | Dedicated |
|---|---|---|---|
| Claude Code CLI | Yes | Limited | Yes |
| VS Code Extension | Yes | -- | Yes |
| Bot Integration | -- | Yes | Yes |
| 24/7 Automation | -- | Yes | Yes |
| n8n Workflows | -- | Yes | Yes |
| OpenClaw Platform | -- | Limited | Yes |
| Monthly Cost | $0 | ~$20-40 | $0 (after hardware) |
| Remote Updates | Screen share | Full SSH | Full VPN |
Answers to these will help me set things up the right way for you.
Like, do you want to type into a form? Drop a message in Slack? Forward an email? It can work with basically any of these — just need to know what feels natural for you.
Where does your team actually look at copy? Google Docs? Figma? Straight into the CMS? I can have it land wherever makes sense.
Do you want it to spit out rough directions you can riff on? Or fully polished, ready-to-publish copy? It can do both — just changes how many rounds it runs and how strict the scoring is.
You can fire off a brief and let it do its thing, or you can go back and forth with it — "make this punchier," "try a different angle," that kind of thing. Both work.
If it's just you, the setup is simpler. If the whole creative team wants access, that changes which deployment option makes sense and whether we need approval flows.
Claude Code is basically a developer you can talk to. If you wanted to add a new channel or change how scoring works, you could just tell it what to do. No coding required on your end.
Asana? Figma? Shopify? Google Workspace? Just want to make sure whatever we build plugs into what you're already using, not adds another thing to check.
Right now it's tuned for BruMate, but the whole thing is set up to handle multiple brands. Each one gets its own voice rules, banned phrases, and scoring. So if you have sub-brands or sister brands, that's easy to add.
How many pieces of copy are we talking? Per week, per month? And which channels matter most — PDP, email, social, ads? Helps me figure out the right setup and what the costs look like.
All of these plug into the same setup. Once the base is running, adding any of these is straightforward.
Monitor launches, pricing shifts, and messaging changes across the category.
FutureKeyword gaps, SERP monitoring, content opportunities and ranking signals.
FutureMarket trends, feature comparisons, launch timing, and category analysis.
FutureAd performance dashboards, budget optimization, and competitive rank tracking.
FutureAutomated bidding strategies, A/B test management, and budget allocation.
FutureAI-planned publishing schedule, seasonal campaigns, and channel coordination.
FutureTrend detection, engagement analysis, content ideation, and timing optimization.
FutureMeeting prep, email drafts, research summaries, and daily briefings.
FutureSentiment analysis, review aggregation, PR alerts, and reputation tracking.
Future